Visual identity

New visual identity for Lewben, an ambitious provider of integrated business services

Auhtors: Džiugas Valančauskas-designer, Ieva Zajankauskaite-project manage, Godspeed branding

Client: Lewben, UAB

New visual identity for Lewben, an ambitious provider of integrated business services. Our main goal and challenge were to match the expanded group of companies' ambition to embody innovation, sophistication, and character. The client’s focus on fresh perspectives inspired us and guided us to uncover unexpected aspects. Lewben’s long-term constructive activities – its art patronage, collection, and education – became our point of reference. What can better reveal a new, inspiring, and surprising vision of the world than art? The company’s art collections became a source of discovery: in these famous works of art, we clearly observed the pronounced and distinctive elements that became their new reality. Together with our creative partners we transformed those elements into 3D graphics and designed several absolutely unique compositions. This metaphorized the thought that insight is strong enough to interpret a straightforward situation in a more sophisticated and unexpected manner. Also, the fragments of those unique 3D compositions were used alongside all-new visual identity materials. This created a very consistent and exceptional visual impression. The new identity was also enhanced with a renewed logo and a dominant modern letter type in the classical style, alongside the introduction of a fresh color palette. In addition to that, a set of specific brand materials were created like business cards, social media visuals, presentation templates, and others. Also, one of the most challenging tasks was to renew the website design. Lewben had a very complex system of how to present their services. However, together with partners and their input to create website structure, we were able to adopt a new visual identity to their fresh new website.