Multimedia design

“Techfusion” generative design

Designers: Sons & Daughters Adomas Jazdauskas, Justina Čiačytė, Mindaugas Dudėnas

Client: Všį „Vilnius“

Vilnius TechFusion is a city's initiative with an aim to attract talent and investment and to solidify the tech hotspot image of the city. The brand is based on the concept of fusions that occur between different personalities, companies, and disciplines and spark new ideas and businesses into life. We created an ever-changing TechFusion identity, representing the unexpected nature of fusions in the tech world. Different combinations of shape, color, and illustration allow for an infinite number of visual fusions. To ensure continuity, we employed a custom generative tool that allows visual alterations within set boundaries, ensuring that the brand is always recognizable. Just like Vilnius, TechFusion is alive and with a fresh perspective every time.