Visual identity

Visual identity for the Baltic countries’ joint stand at London Book Fair 2018

Designer: Oleksandr Rogovets („DADADA studio“) 

Client: Latvian Literature, Estonian Publishers Association and Lithuanian Culture Institute

A special symbol to represent all of the languages of the Baltic countries was designed, a unique combination of three different languages that creates a visual identity for the Baltics’ market focus in 2018. The first letter of an alphabet starts a dialogue, and it follows us every time we need an indefinite article to express our thoughts: a book, a letter, a conversation. The new logotype will be represented at the joint Baltic stand representing the publishing markets of each country, and it will be used in presentation materials, printed materials, exhibitions and souvenirs, in the web-space and in the urban space, during London Book Fair 2018.