Matilda Knows is a new children’s wear fashion brand, which aims to simplify the usually chaotic morning routine for both parents and kids. The capsule collection contains six basics in different colours, so parents can mix and match them easily. We wanted the identity of the brand to convey the simplicity of combining the pieces, so we created geometrical forms similar to the shapes of the clothing. That’s how the logo, the labels, the packaging, the website design, the set design for the lookbook photoshoot and temporary tattoos were put together using the same elements. And last but not least, we added encouraging quotes for a perfect start to the day.