Fashion design collection – “Shapes of Ego”

Designer: Patricija Jurgelevičiūtė

Client: Vilniaus dailės akademija, 2023

The collection for the final bachelor's thesis is inspired by the spiritual teacher and writer Eckhart Tolle's book "A New Earth". In the book, the author deals extensively with the main aspects of the ego and describes how the ego manifests itself individually and collectively. A broader understanding of the ego helps us to recognise our patterns of behaviour in certain situations: behaviour in conflict, resentment, grievances, the desire to be better than others, the background of unhappiness. The theme of the ego is not only based on the chosen book, but also on personal experiences, as well as on relationships with people. In my analysis of the literary work, I have identified six archetypes of the ego and their most expressive features. The archetypes reveal the role of the victim, the arrogance, the belligerence - the defence of one's own truth and the carrying around of the past, which influences one's present life. The collection, which presents the forms of the ego, develops the theme through the use of forms. Since the theme itself has no tangible visual form, I created my own experiments with ink: I put ink on a blank piece of paper and blew out the stain. With this action I wanted to represent the expansion of the ego in the stages of human life. The ink stain is the heart of a person, and the "pulling out" of the stain by blowing up the shape represents how the ego transforms his being. Using the resulting shapes, I created manipulations, I placed the shapes. These fashion experiments became a tool to help me search for shapes, structural lines or silhouettes. Based on Eckhart Tolle's book "A New Earth", in the clothing collection "Shapes of Ego", I wanted to identify 6 characters that reveal different ego patterns. The collection is for anyone who wants to analyse themselves more deeply and discover the patterns of behaviour that I have created.