On May 7, at the Martynas Mažvydas National Library of Lithuania in Vilnius, the GOOD DESIGN awards were presented for the seventh year. During the ceremony 10 prizes and 21 diploma were awarded to the winners of 2018.

GOOD DESIGN 2018 Winners Announced

The Lithuanian design prize GOOD DESIGN is a nationwide competition organized by the Lithuanian Design Forum since 2012. Every year it aims to discover and celebrate the most successful recent design ideas from Lithuania. All enterprises and designers residing in Lithuania are welcome to participate. Only works that have been recently created (or first publicized), no earlier than two years before the competition date, are accepted for evaluation. Participation is free of charge.

In 2018, more than 230 applications were received in ten categories of the contest: furniture and lighting, interior, interior elements, concept, costume design, fashion accessories, product and industrial design, publications, services and social design, and visual identity.

The applications were evaluated by the international jury:

  • Pete Kercher – a founder of communications and strategic design consulting agency, a founder member of EIDD – Design for All Europe project (Italy).
  • Tapani Jokinen – Design Consultant, Strategic & Ecodesign contractor in Fraunhofer IZM and owner of TJ-Design, creative consultancy that fuses strategic innovation and design with sustainability and ethical business to drive positive impact in global level (Finland).
  • Victoria Dias – independent branding consultant. Responsible for leading and developing brand strategy works for global companies in different market segments; also working as researcher, brand image analytic and senior adviser and art director for private labels, branding agencies, trends-forecasting, consumer behavior & market intelligence agencies (Argentina).
  • Lorenzo Piazzi – Design entrepreneur, DesignLibrary network founder. Tutor and Mentor for young startups. For the first thirteen years of his career was Art and Creative Director for International group of Direct and Digital Communication Agencies.

After the awards ceremony a special exhibition of the winning works was installed at the National Library and will be open till June 11.

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Winners of this year contest:


1st place: BaBa Modular Sofa System

Designers: Iskos-Berlin
Client: UAB Jotjot

The production process extensively employs the latest technologies, starting with the CNC milling to making a mould to using casted foam to fill the BaBa’s body. The easily adjustable density, flexibility and hardness of the casted foam guarantees the greatest comfort, whereas the highest level of durability helps it to maintain its original shape and quality. The inner frame and legs are made of steel with a powder-coated surface. The specially designed colour, rouge, and exceptionally stretchy knitted 3D fabric are used for BaBa’s skin, which offers a high degree of sculptural latitude in the design. Slim, graceful and elegant steel legs bring distinction to the uniquely formed soft roundness of the body.

Baldai ir šviestuvai. BaBa. Iskos-Berlin-min

2nd place: FLEX Console
Designer: Marija Puipaitė
Client: IDDO Slow Living

The steel console or side table FLEX is distinguished by its production process – a single piece of metal cut by laser and bent. The steel is coloured with powdered metal dye. The design was created by product designer Marija Puipaitė, and the console belongs to a series of curved furniture.

Baldai ir šviestuvai. Flex. Marija Puipaitė.

3rd place: NAÏVE LOW Chair

Designer: etc.etc. Studio
Client: UAB EMKO

This is the youngest member of the NAÏVE family, and like the other pieces in the family it features a body that can easily be unscrewed and flat-packed. Its main visual characteristic is a large leather strap that keeps the backrest attached to the body. Its firm connection between wood, leather and textile serves a function and makes it visually distinctive. Though small and compact, the low chair looks welcoming and is indeed comfortable to sit in.

Baldai ir šviestuvai. Naive Low Chair. etc.etc studio.

Special mention: SUGAR CUBE Coffee Table
Designer: Laura Poškutė
Vilnius Academy of Arts, Telšiai Faculty

This project is inspired by the sugar cube. It’s a simple, playful, lightweight design and looks rather like a Japanese tea table. The chosen transparent surface creates the illusion that the cubes ‘float in the air’. The cubes made of different types of wood are freely assembled on the surface so as to combine them, as needed, to achieve planes of varied sizes – or trays. The materials are maple and oak and PMMA glass, while the technology includes wood milling, planing, frame assembly using pins and wood glue.


1st place: GLASSES ON
Designers: Justė Žibūdienė, Dominyka Šulcaitė (Toota)
Client: Glasses On

The goal of this interior is to create a dialogue between the inside (a store) and outside (the street). The space of the store is composed of two contrasting volumes: high and low, warm and sterile. The first impression on entering the store is awe, but not fear. Natural wood furnishing is used for this particular reason in the upper part of the store. Further away, a white area provides perspective and depth. Internal structures of vertical semi-turned columns create a dialogue between interior and exterior; it’s as if the store is trying to face the street. This solution helps to provide a separate individual place for every product on the shelves, while the light intensity of the display shelves can be fine-tuned to create various moods and adapt to the surroundings.

Interjeras. Glasses on. Toota

2nd place: Interior on Gertrūdos Street

Designers: AKTA Studio (Normundas Vilkas, Dovilė Paunksnytė)

This apartment located in Kaunas’ Old Town is divided into two separate zones: a living space and a lounge area. The living room and bedrooms are separated by a black-coloured space – a hallway and a kitchen area. Grey walls and a concrete floor serve as a background for colourful furniture and decorative elements that can give the interior a vivid character. The overall effect is enhanced by stainless-steel surfaces, corduroy fabrics and black-coloured details.

Interjeras Gertrūdos gatvėje

3rd place: THE V GOLF CLUB
Designers: Vidmantas Kančiauskas, Natalija Baran, Taura Šerkšnaitė, Vilius Bružas
Client: Vilnius Grand Resort, UAB Villon

Before reconstruction, traditional Lithuanian wooden architecture dominated the style of the golf club. At the request of the client, the building had to be changed into a full-fledged golf club with new reception, shop, changing rooms, restaurant and ancillary facilities. By adding new functions, the goal was to find a connection and harmony with the surrounding environment. Since its completion, the building has become the centre of this multifunctional golf course. The volume of the building is limited by two horizons – a prominent terrace and a flat roof. As a contrast to the surrounding environment, these two elements emphasize the strict horizontal character of the building. Large showcase windows overlooking the rolling hills and natural lakes are at the centre of interior’s attention. Nature becomes part of the interior. The simplicity of the plan enables the spaces to be structured without corridors. The interior is open, without clear visual limits, so it enables a division into zones with the help of the interior elements rather than by the walls. In this way, the function of the building’s zones can be altered by shuffling the furniture. The purpose of the materials used in the façades and interior décor is to highlight the simplicity of the shape of the building. Concrete, hardwood sawdust, glass and granite tiles are associated with naturally rough material aesthetics. Outdoor granite stone paving tiles naturally enter the building, while the façade’s exterior and interior walls have the same motifs. An unprocessed concrete outdoor texture is recaptured in the interior on the floor, blurring the line between the inside and the outside.Interjeras. The V Golf Club.


1st place: FRAME Coat Rack
Designer: Mattias Stenberg
Client: UAB Jotjot

FRAME holds not just your clothes but also – almost ceremoniously – a stone or wooden bowl that keeps your smaller items right where they belong. And with the bowl in the lower position, it can also become a rainwater collector for wet umbrellas. The materials: steel, natural stone or oak; the process: sheet metal laser cutting, welding and powder coating. The natural stone and oak bowls are made using a CNC milling machine.

2nd place: ARCHMODULE Multifunctional Interior Element
Designers: Dalia Mauricaitė-Kalinauskienė, Nauris Kalinauskas
Manufacturer: Interjero projektų studija
Client: Citus Construction

In cooperation with the Department of Cultural Heritage of Lithuania, this architectural module was created for everyday life’s necessary needs. Two identical modules were installed in the reconstructed building of the former Kaunas Military Telegraph Building. The first is adapted to living space – at the centre there is a bathroom with a toilet, wash basin and shower cabin. Around the bathroom area all the necessary cabinet furniture is designed: a washing machine wardrobe, a compact kitchen, wardrobes for clothes and things, and steps to the upper level, reaching the bedroom area. The second module is adapted as a workspace and the entresol area is customized for a lounge and for conversations. The modules are made of furniture materials – the bathroom area is made of high-pressure laminated veneer, the façades made of MDF panels with historic and geometric wallpapers. The module stands independently, is not attached to the heritage-protected walls, and all amenities are driven between the module and the authentic floor. ARCHMODULE can be installed in the room and be fully connected to all communications within two or three days, and it can be easily disassembled too. It easily adapts to open-plan spaces – in lofts, hotels or co-working spaces and can quickly be set up also for comfortable, compact living spaces.

3rd place: PSYCHOANALYSIS Carpet
Designers: OKIIKO Studio
Client: UAB Jotjot

Unique, extraordinary, expressive and made out of wool – all of that in a single rug. A psychoanalysis rug. This tufted carpet is made out of pure wool, working equally well as a rug or a wall-to-wall carpet, either for private or for public interiors.



1st place: GLUCOCARER Blood Sugar Level Measurement Concept
Designer: Kristina Zakaraitė
Clients: Vilnius Academy of Arts, UAB Rivosana

GlucoCarer stands out from the competition with its novel non-invasive blood-sugar measurement technique. It eliminates all the unpleasant experiences caused by physical finger-pricking. More importantly, it mitigates any risks associated with hyper- and hypoglycemia, as it keeps the patient informed about fluctuating glucose with a continuous data stream and, furthermore, alerts the patient whenever levels are in the danger zone. Experimental results (bioimpedance, NIR and temperature difference) revealed that the ear is the most suitable part of the body to place the device. Seeking to avoid stereotyping, the device doesn’t rely on traditional medical equipment design solutions, like transparent textures or beige colouring, and visually assimilates modern and popular ear accessories such as ear cuffing, earphones and wireless headsets. So it serves two functions; the innovative design attracts interest in the product, and at the same time helps track blood glucose levels and manage the disease.

2nd place: HERO Safe System for Cities
Designer: Elena Lašaitė
Vilnius Academy of Arts

When walking along the streets in big cities, the designer often felt insecurity and fear because of the cars, buses and other transport driving so fast. The vehicles are like a weapon that can injure or even kill pedestrians. To avoid this, large blocks of steel and concrete have been appearing in these cities, especially near places of great importance. Some are very unergonomic and stop people from moving freely – and if there’s ever mass panic, it’s often hard to evacuate around them.

HERO is a means of preventing attacks and accidents where a vehicle is involved, with form and aesthetics being the main goal of the project. It is designed to adapt fluently to city infrastructure and adds useful features, like bicycle racks at the ends and an area for plants in the middle. You can add further features too, like a rubbish bin separated into sections for recycling. There’s even space for a bulletin board. And the form is highlighted by LED lighting.

HERO can become a hero of the city by adding individual names. Every city has special places and by adding these place names and graphic elements you can create personas that protect the citizens of the city. They can become place to meet, places for discussions, or just memorable spots in a busy urban environment.

Koncepcija. Hero

3rd place: SOITTI Multifunctional Illuminator
Designer: Danil Ščepanov
Vilnius Academy of Arts

Children used to be told it was time to go to school by the sound of the school bell, while a church clock and its bells tell the time of day. So the sound of any bell is exceptional. The shape of a bell is designed to achieve a certain sound, which in different cultures and countries brings a message to summon people, for them to pay attention to something, or to receive the light of some kind of education. People like staying in the light, and SOITTI connects both light and sound. The shape of the speaker is designed for a basic function – to invite people. It can be a sort of centre for the home, calling out to gather family members and friends, as it’s easy to share sound and light. SOITTI is a wireless speaker and lamp, a gadget that substitutes various home appliances because it unites several functions – a diffusion of light and sound. There’s no need to turn on a separate source of light or sound, it can easily be controlled with a smartphone.



1st place: Educational Clothes for Children
Designer: Agnė Beinaravičiūtė
Client: agadab

Every girl dreams of being a princess, but the Princess dress is designed with a contemporary girl in mind. The idea behind the dress is to educate children in a creative and unconventional way through clothing that teaches art, cultural history and traditions, cultivates taste and develops fantasy. A simple and comfortable cut pattern is chosen, without any unnecessary details. Medieval manuscripts and textural fragments imbue the dress with elegance.

This Lithuanian folk dress is created using the principle of collage and is based on motifs of Lithuanian folk art. The dress can be worn every day, its simple cut ensuring comfortable wear while the use of digital printing enables a transmission of selected folk-art details. The linen fabric is practical, ecological and inseparable from Lithuanian culture. The idea is to convey ageless traditions to children in a modern, fun and conceptual way.

Kostiumo dizainas. Edukaciniai rūbai vaikams

2nd place: Upcycled by Sparrow V Modular coat
Designers: Lina Žvirblytė and Vida Strasevičiūtė

The essential feature of this multifunctional, multi-seasonal, unisex coat is its modularity. The wind- and water-resistant raincoat can be duplicated with a fur or wool coat made of secondary raw materials. And each of the modules can be worn separately. The first module, The Raincoat, is made of moisture-repellent fabric with a double zip, additional magnetic clasp and two comfortable watertight pockets. The minimal number of details makes its style and function more universal. The second module, The Fur Coat, is made of waste from sheepskin fur and has a hood and lining and closes with a zip. Attached to the raincoat, it becomes super-warm. The third module, The Wool Coat, is made of fabric leftovers from Lithuanian light industry companies. While the silhouettes of the coat are unified, each of the fabrics, materials and colours are different and unique. The modularity of the coat enables consumers not only to choose modules according to their personal needs and tastes but also to adapt their own outdoor wear to the changing weather.



1st place: IDENTITY Jewellery Collection
Designer: Zanė Skersienė
Vilnius Academy of Arts

With the question Who Am I? becoming more and more relevant, Zanė Skersienė’s collection of jewellery searches for the answer in traditional values of identity, common to all nations, cultures, religions and periods. Reminding us that we are part of history, which delineates our past, reminds us who we are today and who we seek to become. In these works, Zanė investigates four selves, chosen by what she thinks is most important in identity – the national, the religious, the gender-related and the sexual. Marble with markings and cracks was used as the main material, symbolizing clear and evident visualizations of the thought that every identity is a part of a larger whole. The collection is made up of four objects and necklaces, and visualizations of specific identities are made according to a distinct style of each. The parts of the stone that lay across the body when worn were modelled according to human anatomy, so that the necklaces would be not only aesthetically pleasing but also ergonomical. Identity jewellery is made with responsibility felt towards the environment and people, bearing in mind the sustainability of natural resources, and the collection uses only natural or recycled materials: silver, felted wool fabrics, waste from a felted wool factory and marble that is waste from a stone workshop.

2nd place: FEELINGS Jewellery

Designers: Dalius Ilginis, Rasa Ilginė

The designers are consistently interested in contemporary design and architecture. The main accent of their designs is contrasting shapes. Special attention is paid to quality and exclusivity, making each piece unique. Modernity in the works is revealed by the contrast of materials. The main attraction of the collection is the use of Baltic amber as a Lithuanian symbol and its contrast with silver. The designers use raw amber and rough silver and experiment with materials to get extraordinary form.

3rd place: T H E C O N C R E T E C I T Y | K A U N A S | Jewellery Collection
Designer: Gerda Liudvinavičiūtė
Architect: Ligita Ažukaitė Lileikė
Client: CELSIUS 273

This collection invites you to take a fresh look at Kaunas’ incredible architecture and discover its connections to yourself, to sense the impetus of the city, to feel the synthesis of space and human experiences brought together in detail. The collection is devoted to the city’s interwar modernist architecture. Seven of the most prominent structures were selected and seven different pieces of jewellery were created to reflect the main accents of these buildings, for example the façade of the M.K.Čiurlionis Museum, the famous owl of Owls’ Hill and a modern reflection of the hills, etc.). A collection of piercings and men’s cufflinks was created, as well as an architectural silver construction, the lower part of which can be changed to create a unique city within us, to better understand the city’s human experiences.

The collection is a synthesis of different visual artistic directions, encouraging us to look again at history and think about what modernism is now and what it was then. To encourage people to love what has been seen by bringing new accents and promoting a renewed love for the city.

Mados aksesuarai. The concrete city Kaunas



Designer: Miglė Rudaitytė (Boy Creative Studio)
Photographer: Šarūnė Zurba Photography
Client: Sweet Root restaurant

Inside this book is a fairy tale about the true meaning of a Lithuanian meal – a dinner which is full of Lithuanian emotions and is inspired by the natural cycles of nature. It’s a genuine desire to recall the unique seasons of our country and bring back their alternating ingredients to our plates. It’s a step into the past and into the future at the same time. A step aside from global temptations – back to the wild fields, forests and gardens where we can find our roots once more, and not only philosophically but physically too. This story isn’t intended to be a practical guide to the kitchen (although you’ll find a recipe index at the end); its goal is to bring back our pride in being who we are and where we live.

Leidinys. Proud of Lithuania

2nd place: SKŪL Lithuanian Graphic Design Magazine
Designer: Jogaila Jurgelis
Vilnius College of Design

Until now, the progress of Lithuanian graphic design and the development of its identity has not been well documented, so the intention of this publication has been to capture the history and evolution of Lithuanian graphic design. The magazine combines three dimensions in time, the past, present and future, each part of which is related to the graphic design of a particular period and analyses potential mistakes. The magazine also gives readers the chance to get acquainted with designers and artists.
The first part tells the readers about the beginning of Lithuanian graphic design, a story about the artists. The inspirations of that time, creative crises and works in progress interconnect in the past. The present reviews the achievements of graphic design, the most beautiful books of the year are introduced and the Good Design Awards are described. Readers will also find interviews with modern creators, who they were then and who they are now. The future is always based on assumptions, but the last section of the magazine also discusses the future scenarios of Lithuanian graphic design. What can we expect?

3rd place: Twelve-Month Calendar
Designer: Zigmas Vagonis (&andstudio)

A calendar can be seen as a bit of a cliché as a gift, but exactly that notion has led us to think differently about time planning. Colouring marks the weeks but transitioning is continuous and fluent. The same way time is. High-quality giclée printing on the finest archival paper.



1st place: RUBBEE X Electric Bicycle Gear
Designer: Gintarė Černiauskaitė
Client: UAB Rubbee

Rubbee X makes every bike electric. It has batteries, electronics and a motor that touches the bike’s rear tyre. It also has a wireless cadence sensor that tracks your pedalling pattern and adapts the electric assist automatically. Its patented quick-release lock technology enables Rubbee to be installed and detached with one hand, in just one second. The modular battery system gives the user a choice of riding types, from eco to power, while a mobile app helps you to find your way round the city as well as check the Rubbee’s settings.

Produkto ir industrinis dizainas. Rubbee
2nd place: SMÅK Strainer/Cutting Board
Designer: Barbora Adamonytė-Keidūnė

This combination of cutting board and strainer is designed to simplify your daily cooking. It’s also the first part of an upcoming Cognitive Kitchen series. First, roll it up and use the little knob to fix SMÅK to the preferred position. Use it as a strainer to wash your veggies and, once you’re finished, roll it out and use it as a cutting board. The prototype is made of a thin polypropylene sheet, a material that’s perfectly safe to use in the kitchen around food. Because of its shape, this flat object is also convenient to stow away or easily hang on the wall, turning it into a graphic interior element for the kitchen.

Produkto ir industrinis dizainas. SMAK
3rd place: MASTER 1 Micromachining Workstation
Designer: Aistė Bankauskaitė
Clients: Vilnius Academy of Arts, UAB Elas

MASTER 1 is a micromachining workstation manufactured by the company Elas, which produces such specialized micromachining workstations. The design of this laser machine is purely functional with a sense of industrial machinery aesthetics. The inspiration for it was taken from laser beams; by imitating them with lines crossed in different directions, new shapes were created.

Produkto ir industrinis dizainas. Master


1st place: P1N K0DAS
Agency: Adell Taivas Ogilvy
Creative directors: Dominykas Žilėnas, Tomas Karpavičius
Art directors: Mykolas Budraitis, Marius Poškus
Designer: Simas Petrauskas
Client: SEB

To show how easily you can change your PIN code in every SEB ATM, we’ve created a special letter with a lever. First you see the text that says, “Changing your PIN code is easier than you think” and after pulling the lever some of the letters become numbers, to look like: “Ch4ng1ng y0ur PIN c0de 1s ea51er th4n y0u th1nk.”

Paslaugų ir socialinis dizainas. PIN KODAS
2nd stand: Lithuanian Stand at Leipzig Book Fair
Designers: IMPLMNT Architects (Aurimas Syrusas, Martynas Brimas, Vilius Dringelis)
Client: Lithuanian Culture Institute

Lithuania was invited to introduce itself with an honorary focus at the Leipzig Book Fair 2017. The main idea of the stand was a vector [in mathematics, and it is used here to represent a certain process, perspective or action; graphically, vectors are depicted by straight segments with tips]. The Lithuanian stand invites visitors to participate and travel together. The keynote and slogan representing Lithuania at the book fair is The Story Continues…. Accordingly, interpretation of the vector agrees with the general idea of the representation of the country. The structure of the stands is designed as a basic idea for direction, with the dynamic motif (the vector) to be clearly understood. Space and the direction of the movement of visitors is organized in a way that is not equal or perpendicular to the environment. The stands are illuminated in such a way that the result is a gradient of light. The gradient starts from complete white at the top of the stands to a light grey tone that coincides with the floor. This not only responds to the concept of the introduction (perspective, a metaphor for elan), it should recall an image where between the pages of an opened book a mysterious depth and growing shade occurs. It’s important to note that the stands, which gradually and consistently brighten in one direction, are comprised of small elements, namely book clusters. Each cluster is meant to be seen as a minor narrative, whether taken separately or in combination with others. Together, the clusters offer a retrospective look at the past century and can be closed to form a guide that takes the visitor on a journey through time, familiarizing him or her with different subjects, genres and authors. The moment a visitor notices something of interest and stops to open the shelf and select a book, to read the annotation, title and author’s name, a natural connection is made between the reader and the book and intrigue begins to unfold. If the shelves are closed, the words ‘Fortsetzung folgt… [The Story Continues…] can be seen on the outer wall of the stand.

Paslaugų ir socialinis dizainas. Leipcigo knygų mugė
3rd place: Bootleg Branding
Designer: Martynas Kazimierėnas

There is a moonshine culture in Lithuania and it’s no secret. Some of this illegally produced alcohol is of exceptional quality, brewed only for a close circle of friends. But the law forbids producing and selling the stuff and is constantly hunting for violators, and when buying even small quantities of quality bootleg customers often feel uneasy. Furthermore, since January 2018, all depictions, ads and any kind of encouragement of alcohol are banned by the government, culminating even in ripping out pages from foreign magazines. To help small local traditional moonshine producers, the designer here has created a unified visual identity for bootleg packaging. On the glass bottle, only the volume of the moonshine is displayed: 0.7, 0.5 or 0.2 litres. Nothing else. This approach solves multiple challenges at once: firstly, this quality Lithuanian heritage product is no longer poured into ragtag bottles, plastic containers or even jars, providing the tasting experience it deserves. The benefits for the producer are obvious – he remains unidentified: no address, no brand name. Such a visual identity also serves as a statement against governmental over-control: a free man should have the choice as to what to consume or read in a magazine, even if it has a picture of a bottle next to it. 0.7 also plays with common local slang – point seven and point five are used as code words for the size of the bottle you’re talking about.

Paslaugų ir socialinis dizainas. Bootleg branding


1st place: TRAIN YOUR SOUL Graphic Style for the Lithuanian National Drama Theatre’s 77th Season
Agency: Adell Taivas Ogilvy
Creative directors: Dominykas Žilėnas, Tomas Karpavičius
Art directors: Indrė Namikaitė, Marius Poškus
Designers: Daniele Gulla, Shaltmira
Client: Lithuanian National Drama Theatre

For a new graphic style for the Lithuanian National Drama Theatre’s 77th season, we created a concept where you should train not only your body but your soul. For each of the theatre’s posters we created a fictional body part or organ and presented it in a visual style.

2nd place: Visual identity for the Baltic countries’ joint stand at London Book Fair 2018
Designer: Oleksandr Rogovets (DADADA Studio)
Photographer: Severina Venckutė
Client: Latvian Literature, Lithuanian Culture Institute, Estonian Publishers Association

A special symbol to represent all of the languages of the Baltic countries was designed, a unique combination of three different languages that creates a visual identity for the Baltics’ market focus in 2018. The first letter of an alphabet starts a dialogue, and it follows us every time we need an indefinite article to express our thoughts: a book, a letter, a conversation. The new logotype will be represented at the joint Baltic stand representing the publishing markets of each country, and it will be used in presentation materials, printed materials, exhibitions and souvenirs, in the web-space and in the urban space, during London Book Fair 2018.

3rd place: Packaging design for Lithuanian rye bread
Designers: Gintarė Marcinkevičienė, Remigijus Matukaitis, Edvardas Kavarskas, Irmantas Savulionis (Étiquette)
Client: UAB Vilniaus duona

Lithuania’s biggest bread manufacturers don’t sell many loaves of rye bread anymore, and since the number of tourists and emigrants periodically coming back is rising, a decision to exploit this open niche was made. Vilniaus Duona is the country’s oldest bakery, still keeping the old traditions of baking alive. An introduction to this product is a tribute to those established practices and a chance to secure the image of the professional bread baker for the long term. The commemorative product simply had to have exceptional packaging that could communicate both the Lithuanian character and old-age traditions of baking rye bread. Suitable for different occasions, the festive package makes it a great gift or an attractive item to buy at an airport. Delving into the traditions of baking bread – which by the way have quite a number of rituals – gave us the answer. A single loaf has to go through a lot before ending up on the table, and this long journey has many Lithuanian folk songs dedicated to it. So the road for the bread became the main element of inspiration: by interpreting the style of wood carvings, we’re telling stories about the dawn and fields full of fresh breaths. Tales of rye and mist, all whispering the name of bread. It’s a sacred, authentic story. To emphasise the sanctity of these processes, we chose a dark brown background, which creates associations with the ground and the soil, while the road for the bread itself is cast in gold, giving it a noble touch. The combination of dark tones and gold is recognised by Lithuanian consumers as a sign of elegance.

3rd place: MANIFESTO visual identity
Designer: Domas Mikšys (&andstudio)

The Utopia of the Manifesto deals with intricacies of creativity, commerce and originality. The inspiration for this project came as a response to the world around us, the need to analyse the current situation and a desire to forget academicism and perfect beauty. Manifesto illustrates a set of more than twenty rules of creativity in the form of a visual statement. Material icons became the main visual aspect of the project. Each icon has a rule of its own. Different signs, typographic elements, colour spots and symbols come together to form homogeneous visual sculptures. The project became an experiment for the designer’s own personal identity characterised by searches and discoveries and the process between the two that led to an unexpected result.

Vizualinis identitetas. Manifesto