Visual identity

MANIFESTO visual identity

Designer: Domas Mikšys (&andstudio)

The Utopia of the Manifesto deals with intricacies of creativity, commerce and originality. The inspiration for this project came as a response to the world around us, the need to analyse the current situation and a desire to forget academicism and perfect beauty. Manifesto illustrates a set of more than twenty rules of creativity in the form of a visual statement. Material icons became the main visual aspect of the project. Each icon has a rule of its own. Different signs, typographic elements, colour spots and symbols come together to form homogeneous visual sculptures. The project became an experiment for the designer’s own personal identity characterised by searches and discoveries and the process between the two that led to an unexpected result.